In this episode of Moneyball, host Scott Keenan is joined by Crissy Whalin to break down why Bad Bunny headlining the Super Bowl Apple Music Halftime Show is more than a cultural moment — it’s a smart business decision by the NFL.

Rather than focusing on politics or online outrage, this conversation looks at audience growth, cultural relevance, global reach and how the NFL thinks about the halftime show as a strategic brand platform. From music rights and global fandom to why legacy artists aren’t always the safest commercial choice, this episode unpacks the thinking behind one of the league’s most talked-about decisions.

Topics covered:

• Why the Super Bowl halftime show is a business asset ...