What business are you really in? And who are you really being while you run it?

Those two questions sit at the heart of this rich and wide ranging conversation between Clayton and Kaihan Krippendorff, author of six books, founder of Outthinker, podcast host of Outthinkers, and one of the most original thinkers working at the intersection of strategy, identity, and human potential.

Kaihan opens with a story about his son, a kid who played piano, built gaming computers, loved video games, and resisted every sport his parents pushed him toward until robotics brought it all together in his senior year. In that moment, the dots connected. The programming, the building, the gaming, the mechanical intuition, it all cohered into something real and his own. For Kaihan, watching that unfold was not just a parenting milestone. It was a living de ...