For this episode, Mike´s guest is Nick McEvily a product leader and a startup advisor who has raised over $40 million for tech ventures. They discuss why so many startups fail and how to stop that from happening. Including why so many startups inadvertently end up building a product that their customers don´t want.  Nick shares the validation methods, human-centred design, rapid product testing, de-risking and pre-sale strategies the startups he works with use to ensure that they build exactly what people need and sell it in huge numbers. KEY TAKEAWAYS Even good products fail if they are not a good market fit and are not tested early enough. There is no replacement for knowing your customer. That means truly listening and never assuming you know what they want. Invest in your research, interview your target customers and be prepared to  ...