In this episode, host ⁠Ben Norman⁠ is joined by ⁠Marketing Architects⁠ Chief Marketing Officer, host of ⁠The Marketing Architects Podcast⁠, Triathlete, former Junior Olympics competitor, and all-round marketing effectiveness fiend, ⁠Elena Jasper⁠.

Elena is best known for championing TV’s role in the modern media mix, whilst challenging outdated and inaccurate thinking that overlooks the potential power of TV for brands today.

Elena and B ...