In this episode, host Ben Norman is joined by Steve Harrison, the 18x Cannes Lions-winning copywriter, creative director, and author, described by Campaign as ‘the greatest direct marketing creative of his generation’.

In recent years, Steve has become known for more than just his award-winning creative work. He has also challenged the creative industry’s abandonment of its commercial responsibility to clients, arguing that “the industry has drifted from commercial selling to social activism, at the expense of economic relevance.”

Ben and Steve discuss his latest book, ⁠Adland’s Progressive Gaze: How UK Advertising Lost Sight of the People and Things That Matter Most⁠, and how the d ...