Compass Conversations host Jared Klein sits down with Hugo Cortez, founder of Lead Gen Lab, to discuss digital advertising, Marketing Center, Google and YouTube ads, CRM retargeting, AI search visibility, video content, and how agents can create more focused marketing.

Key Takeaways

1. Make the Ad the Appetizer

Hugo explains that an ad should earn the click, not tell the whole story. Strong images, simple copy, and clear curiosity can move people from the ad to the full listing or landing page.

1. Use Better Visuals

Hugo shares that visually striking images often perform best. Drone photos, strong exterior shots, and unexpected angles can help stop the scroll better than standard kitchen or living room photos.

1. Start With Marketing Center

Hugo recommends Marketing Center as a str ...