Getting a story into the news is only the beginning. Today, stories move across platforms, shape public conversations and, in some cases, inspire real-world action. In this episode, Jenn and Brittany sit down with Em DeCiccio, Director of Operations at Lift Our Voices, to discuss what makes stories resonate beyond the newsroom. Drawing on her experience at CNN and Fox News and her current work in communications and advocacy, Em shares how complex issues gain traction, how storytelling can build momentum for change and what communicators can learn from the way journalists frame the stories that matter.