Influencer marketing has evolved far beyond sponsored posts and vanity metrics. As audiences become more selective about the content they engage with and the companies they trust, brands are rethinking what successful influencer partnerships really look like. This week's imPRessions episode explores the world of influencer marketing with Amanda Brunak, Influencer Marketing Manager at OLIPOP. Tune in as we discuss how influencer marketing has evolved in recent years, why engagement is only one piece of the measurement puzzle, and how brands can build long-term partnerships that resonate with consumers rather than feel transactional.