Stagione 1
In the last two episodes we talked about how to get authoritative domains and how to host them. In this episode we talk about everything you need to do to manage your blogs and how to handle different situations including what NOT to do, how to prepare your sites for use before you start using them to rank clients, how to create content, how to place links on your blogs, how rapidly to build links, etc. And what to do if you need to remove client links or if a client cancels.
You just bought a bunch of authoritative domains and are ready to host them. Make sure you do it correctly or you will get deindexed. In this episode we discuss the best way to do it, why IP address is important, why you need to avoid things like "SEO hosting," and the best way to choose hosts that won't rip you off.
If you want to rank your clients' websites, you need to build their authority. Literally 99% of people do this wrong. The only reliable way to build authority is by running your own portfolio of authoritative domains that you control. This is how my SEO agency has kept our clients at the top of page 1 for the last 10+ years. This is the reason other SEO agencies hire us to build backlinks for their clients. As we mentioned in episode 1, there are very few people in the world who actually do SEO. I am one of those people. This is the way real SEO works. There are no secrets here, and I am explaining everything. This episode will tell you how to find and buy the domains you need to give your clients enough linkjuice and authority to get to the top. The next episode will be part 2: how to correctly host your authoritative domains (hint: "SEO hosting" is a scam). The episode after that will talk about how to manage the content on those sites. If you listen to these three episodes you will have the understanding to properly build a portfolio of sites to rank your clients for (nearly) any keywords.
In this episode we look at 3 types of SEO penalties: keyword stuffing, overoptimization, and spammy backlinks. We talk about how to identify them, how to prevent them, and how to recover from them. We will also talk about negative SEO, and discuss a case study where it happened to one of my clients, and how we recovered from it.
The SEO industry is full of lies, and you have probably heard the biggest lie -- in fact, it might even be the reason you're not at the top of page 1. The biggest lie is this: "content is king." Learn why content is not king, what actually is king, and how you can leverage this to get your website to, and keep it at, the top of the search engines. Furthermore, you will start to learn how the SEO industry really works, and how and why very few people in the world actually do most of the "real" SEO, no matter the agency with which you're working. I have been one of those people for my entire SEO career and, unlike most, can explain it without the BS or the fluff. Perhaps the most important lesson in this episode is this: if you're not at the top of the search engines, your SEO agency is wasting your time and wasting your money. This episode will explain why you are not at the top. It will start to explain what you need to do, and what you need to look for in an agency (if you don't want to do it yourself), if you want to get to the top. And if you want to do it yourself, as opposed to hiring an agency, we will begin to explore that in this episode, and then really look at it in detail starting with episode 3.
We recorded another version of this episode. This episode was recorded on my phone so the voice quality appears bad. Let me know which version you prefer! Please help keep this podcast free: https://www.patreon.com/grumpyseoguy/ 1:55 Why are we mentioning link directories? 2:45 The reason people build directories 3:44 Problems with directories They are all duplicates of each other On the same IP Linkfarms 5:00 Defining link farms 6:33 The exception to link directories with local SEO Details of decent link directories 7:35 Why so many sites have directory links
I'm sharing everything I've learned in over a decade of running a successful SEO agency. I am going to tell you exactly how to get a website to, and keep it at, the top of the search engines. There will be no secrets. We are going to talk about everything related to the SEO industry, including why there are so many liars, so much bad information, and why nearly everything you know about SEO is wrong.