Inclusion is a key element of creating a positive brand experience — both internally with your employees and externally with your customers. But when should you get started, and how do you start? In this episode of Giant Leaps, ex-Disney marketer-turned-consultant Aneesah Williams talks about how to peel back the surface layers to understand your customer, why DE&I matters, and how you can get started — even if you're a brand new start-up. We hope you enjoy the episode.