Giant Leaps for Brandkind

di Nat Lennox

Stagione 1

"A brand is what you want to be known for" and tips for tech marketing success with Kristi Melani, CMO of Telesign

Kristi Melani is one of my favorite marketing leaders, as well as a professional mentor and friend. In this episode, Kristi shares her tips for creating alignment between marketing and other departments, driving demand, and creating a happy, productive marketing team. I hope you enjoy the episode!

S1 · E8

31 mag 2024

56:30

"Six ways social media can help your B2B start-up grow faster" with Nat Lennox

In this solo episode, I talk about the value social media brings to B2B start-ups, based on my recent short series for the Forbes Communications Council. You'll learn how to use social media to shorten the sales cycle, drive revenue, attract press, and attract top-tier talent. I hope you enjoy the episode!

S1 · E7

17 mag 2024

42:26

"How to bring good brand creative to life, collaboratively" with Andrew Cambouris, Founder and Head of Creative at Contrast Designworks

Hello hello! Today I'm speaking with fellow brand fan and agency owner Andrew Cambouris, the Head of Creative at his Bay Area-based agency, Contrast Designworks. In this episode, Andrew and I chat about the creative process, how to bring great marketing and brand initiatives to life as an in-house/agency collaboration, and the detailed thought that goes into those photos, videos, and illustrations you see on your favorite branded digital and social channels. This is a great episode for anyone wondering what really goes on behind the scenes as we bring brand campaigns to life.

S1 · E6

10 mag 2024

53:45

"How to guide your marketing activities toward revenue growth like a GPS" and other measurement musings with Mark Stouse, CEO of Proof Analytics

Everyone is talking about marketing measurement... all the time. That's because no one seems to have perfected it... or have they? In this episode, I meet with Proof Analytics CEO Mark Stouse to talk about how we should be viewing our marketing metrics, and how they can be used to predict future revenue results. I hope you enjoy this very analytic episode!

S1 · E5

3 mag 2024

1:20:06

"What really goes into a rebrand" with Carla Weis, Head of Brand and Creative at Docusign

Many companies aspire to have a brilliant, impactful, inspiring brand... but what really goes into creating and maintaining one? In episode, Docusign's Head of Brand and Creative, Carla Weis, takes us behind-the-scenes with the Docusign rebrand. We discuss the details, what went into the creation and release of the new brand, and everything business leaders should know about creating a vibrant, show-stopping brand presence in your industry.

S1 · E4

26 apr 2024

54:23

"Improve your brand experience and culitvate relationships through inclusion" with Aneesah Williams, CEO of Monark

Esplicito

Inclusion is a key element of creating a positive brand experience — both internally with your employees and externally with your customers. But when should you get started, and how do you start? In this episode of Giant Leaps, ex-Disney marketer-turned-consultant Aneesah Williams talks about how to peel back the surface layers to understand your customer, why DE&I matters, and how you can get started — even if you're a brand new start-up. We hope you enjoy the episode.

S1 · E3

20 apr 2024

1:00:01

"Everything in marketing is an experiment" and exactly how to measure marketing ROI with Pranav Piyush, CEO of Paramark

Esplicito

Pranav Piyush is a tech marketing leader-turned-founder. In this episode, we discuss breaking down marketing silos, the three ingredients needed for a successful marketing team, and how to think about ROI — from brand to performance and back again.

S1 · E2

13 apr 2024

42:48

"Your brand is how your company makes people feel" and other musings with Diana Klochkova, CMO of Privateer

Esplicito

From her "humble" beginnings running social media for big brands like Levis in the pre-social-investment days, Diana Klochkova has watched the landscape of brand and marketing evolve. Now the CMO for one of ex-Apple founder Steve Wozniak's ventures, Diana discusses the importance of brand, how to frame marketing and brand investment within the big picture of your business, brand interactions, and when start-ups should REALLY hire a CMO. I hope you enjoy the episode.

S1 · E1

5 apr 2024

1:03:12

Intro to Giant Leaps for Brandkind... and why I did this.

Trailer

Welcome to Giant Leaps for Brandkind, the podcast that dives deep into brand-led growth with your host, Nat Lennox. As a seasoned B2B tech marketer with experience spanning various industries, Nat kicks off the show by sharing her journey with branding, dating back to the early 2000s when iconic figures like Paris Hilton and Kim Kardashian were making the waves in the world of hyper-branded marketing. In a world where brand influences our daily purchasing decisions, from small buys to multimillion-dollar investments, Giant Leaps for Brandkind explores the profound impact of brand on consumer behavior and business success. From the rise of social media influencers to the strategic branding efforts of leading tech companies like Upwork and Twilio, Nat examines how companies are leveraging rich brand experiences to drive growth and foster customer loyalty. Despite the undeniable power of branding, many business leaders still misunderstand its true value and ROI. Recognizing this gap, Nat embarks on a mission to demystify brand and inspire businesses to harness its power for growth. Through candid interviews with industry experts and thought leaders, Giant Leaps for Brandkind aims to shed light on the strategic importance of branding and provide actionable insights for businesses looking to elevate their brand presence. Join Nat Lennox on this enlightening journey as she explores the untapped potential of branding and shares practical strategies for building authentic, impactful brands in today's competitive landscape. Tune in to Giant Leaps for Brandkind and discover how brands are taking bold strides toward success in the hyper-branded era. Happy listening!

29 feb 2024

5:18