Getting to Hell Yes! with Kelly Brooks: Speed, Consistency & Data in Property Renovation

In this episode of Getting to Hell Yes!, we sit down with Kelly Brooks, CEO of Property Masters, to explore how speed, consistency, and data are transforming large-scale property renovations.

With nearly two decades of experience, Kelly shares her journey from starting at Property Masters in college to leading a semi-national renovation provider serving institutional investors across 23 states. We dig into why speed, quality and consistency aren’t just buzzwords but critical factors that protect margins, reduce risk and deliver predictable results in both SFR (single-family rental) and REO (foreclosure) markets.

Kelly also opens up about the technology her team built to eliminat ...