Zac Cohen – Cash-Based, Sales, Leadership | The Truth About Building a Cash-Based Practice

Building a cash-based practice sounds appealing, but it is not as simple as removing insurance. This episode breaks down what most owners underestimate when they move toward a cash model and where things tend to break down.

We get into the level of communication required, how expectations need to change, and why confidence in your value becomes critical. You will also hear why some transitions fail and what actually needs to be in place to make a cash-based model work long-term.

Episode breakdown

00:00:00 - Introduction

00:01:38 - Zac’s experience and the owner’s role in creating a stronger model

00:02:34 - Delivering at a higher level and improving the patient experience

00:10:44 - Understanding the worries, pain, and emotional side of the patient problem

00:15:01 - Turning what the owner does into SOPs

00:16:25 - The role of sales in a cash-based model

00:19:29 - Getting clear on patient pain and challenges

If cash-based growth, sales, leadership, or owner dependency is showing up in your practice, schedule a conversation with Jamey here.

You can learn more about Zac and Cohen Health and Performance here.