Deep Dive: How to Build Video That AI Search Actually Cites

YouTube is the single most-cited domain in Google's AI Overviews, appearing in close to 30% of them and outciting the next video platform by roughly 200 times. When an AI answer needs to show someone how to do something, it reaches for video. This episode covers what that changes: why video now shows up in searches that used to be all text, what AI search actually reads inside a clip (the transcript, the chapters, the description, not the footage), how video builds topical authority and trust in a way text struggles to fake, SEO for short-form on TikTok and Reels and Shorts, how to get clips cited or embedded in AI answers, when short-form is the wrong bet, and a full walkthrough of one Short optimized end to end.

Read the full article on the Search Agency blog: https://search.agency/blog/how-to-build-video-that-ai-search-actually-cites

This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.

Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.