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di Search Agency

Marketing Tecnologia

Stagione 1

Deep Dive: 75% of What AI Mode Cites in Travel Is Guide Content

We ran 100 unbranded travel searches through Google AI Mode and logged every source. It built its answers from 2,558 citations across 1,229 domains, about 26 per answer, and 75% of everything it cited was a guide, a tips piece, or an itinerary, the exact content most teams are quietly cutting. This episode walks through why AI Mode harvests rather than ranks, why the content everyone is trimming is the content it cites (independent travel blogs took 56.8% of citations while tourism boards took 1.2%), why clicks leaving and citations staying are not the same loss, how guides, itineraries, and tips each get pulled, and the shared shape of the pages that get lifted. Read the full article on the Search Agency blog: https://search.agency/blog/ai-mode-travel-guides-still-perform This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: Total Graph Authority, How Brands Get Cited by AI

Ask ChatGPT the same question twice and you often get two different answers citing two different sets of sources. Ask Gemini, Perplexity, and Google AI Overviews and the gap widens. That means turning up in one answer proves almost nothing, and one strong channel is not enough. This episode explains Total Graph Authority, the position a brand holds when three independent sources of trust all point at the same company and describe it the same way: first-party authority on your own domain, third-party validation from sites the model already trusts, and social utility that shows you work in practice. We cover why one strong channel loses runs, how to build each source with copyable examples, where the three overlap, the order to build them in, and how to measure whether it is working. Read the full article on the Search Agency blog: https://search.agency/blog/total-graph-authority This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: Who Google AI Mode Actually Cites When Indonesians Ask About Banking

When an Indonesian asks AI Mode about a mortgage, a savings account, or a credit card, someone's website is being quoted back as the answer. We measured whose. This episode walks through a study of 72 Bahasa Indonesia prompts run three times each through the Google AI Mode API, 216 answers and 2,068 citations across 312 domains. We cover why banks own most of the answer (close to 62% first-party once you add fintech), why the single most-cited site is a comparison platform rather than a bank, how the winners change across the buyer journey with third parties surging at the consideration stage, how loans, savings, and cards each pull a different crowd, which brands get named most and why content libraries beat glossy product pages, and how much the citations move every time you ask. Read the full article on the Search Agency blog: https://search.agency/blog/google-ai-mode-indonesia-banking-citations This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: Prompt Clusters Are Replacing Keyword Clusters

For about a decade, the keyword cluster was the atom of content planning. But AI Mode queries run roughly three times longer than old searches, and the engine no longer matches a string to ten blue links, it breaks the question into sub-questions, retrieves passages, and assembles an answer. This episode covers the shift to planning in prompt clusters instead: what keyword clusters were good at, what AI Mode changed about the query itself (including citations drifting away from the organic top ten), what a prompt cluster actually is, how to build one from scratch, three worked examples across B2B SaaS, ecommerce, and a local clinic, the content formats that get cited, and why your high-impression low-CTR pages are the fastest win. Read the full article on the Search Agency blog: https://search.agency/blog/prompt-clusters-vs-keyword-clusters This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: Brand Mentions or Backlinks, What Actually Gets You Cited in 2026?

A dofollow link from a strong site used to be the most valuable thing you could earn off your own pages. In 2026 there is a real case that a plain, unlinked mention of your brand name does more, at least on the surfaces where buyers now start their research. This episode separates the two signals: why backlinks still move Google rankings while brand mentions are what get you named inside an AI answer, what the 2026 data shows (one study found 78% of AI-cited domains had high unlinked mention volume versus 41% with strong backlink profiles), why domains strong on both are 6.4x more likely to be cited, how AI search actually decides who to mention, how to earn more mentions through digital PR and the platforms that now matter, and how to track your share of the answer. Read the full article on the Search Agency blog: https://search.agency/blog/brand-mentions-vs-backlinks-2026 This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: Instagram Beats Every OTA in Indonesia's Travel AI Overviews

We ran 105 buying-intent travel queries in Bahasa Indonesia through Google's AI Overviews across two days and logged every citation. Instagram was cited 104 times, more than Traveloka, tiket.com, or any other travel platform, and reels were quoted as evidence for prices and packages, not just as profile links. This episode walks through the full dataset: how Instagram works as citation infrastructure, why the AI answer switches off exactly where Google sells its own inventory, how trust queries like "amanah" and "terpercaya" feed a loop nobody is guarding, why your industry does not gate the citation (bank blogs out-ranked tour operators), the shared shape of pages that get lifted, and the confident errors the AI quotes along the way, plus what to do about it by seat. Read the full article on the Search Agency blog: https://search.agency/blog/travel-seo-ai-overviews-indonesia This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: Only 276 of Every 1,000 Google Searches Now Reach the Open Web

68% of US Google searches now end without a click, up 7.5 points in two years, the fastest acceleration on record. Counted in raw clicks, the open web lost roughly a quarter of its search clicks in 24 months while Google's ad revenue kept growing. This episode reads the 2026 SparkToro data closely: what is driving the jump (AI Overviews, re-queries, and a still-tiny but fast-growing AI Mode), where the remaining clicks actually live by intent and device, when the informational blog stops pulling traffic and what to do instead, and the KPI conversation that has to follow when traffic stops being the number that tells the truth. Read the full article on the Search Agency blog: https://search.agency/blog/zero-click-search-68-percent This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: Your Next Customer May Be an AI Agent, and It Reads Your Schema Before Your Homepage

GEO so far has been a citation game, getting named in an answer a human reads. A second game has started on top of it, and this one has no human reading anything. This episode covers what agentic AI does to generative engine optimization: how an agent scoring vendors queries your structured data and drops anything it cannot parse, why fixing the schema markup you already have comes before adopting anything new, what the LLM-LD standard is trying to become, why the robots.txt templates going around cite stale bot names, how this shift looks from Jakarta with super-apps and Bahasa Indonesia, and how to measure AI visibility while it all plays out. Read the full article on the Search Agency blog: https://search.agency/blog/agentic-ai-api-first-geo This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: What Happens to Your Core Web Vitals When the Page Loads Before the Click

One browser API can drop p75 LCP from 1,800ms to 320ms with no image work, no CSS surgery, and no server migration, and Google Search itself started using it to prefetch results before you click. This episode is a practical guide to the Speculation Rules API for SEO teams: why your field data moves in Search Console even when lab scores do not, which URL patterns are worth prerendering versus prefetching, how the eagerness setting decides your server bill, how to measure the win in CrUX and GSC, why search crawlers ignore your speculation rules entirely, and when this is the wrong tool for the job. Read the full article on the Search Agency blog: https://search.agency/blog/speculation-rules-api-seo This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

Deep Dive: Helpful Content Still Wins, the Judges Just Changed

Search no longer hands people ten blue links, it reads the web, synthesizes an answer, and puts a machine between you and your reader. This episode covers how to publish helpful, people-first content that still gets cited by AI Overviews, ChatGPT, and Perplexity. We break down what the March 2026 core update actually rewarded, why SEO, GEO, and AEO are three jobs rather than three names for one, how E-E-A-T became the quality signal that rules 2026, building topical ecosystems instead of orphan articles, structuring content so AI can extract it, the technical groundwork from schema to llms.txt, why roughly 91% of your AI authority lives off your own site, and how to measure success when the click is optional. Read the full article on the Search Agency blog: https://search.agency/blog/how-to-publish-helpful-content-ai-search This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.

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