Episode 166: Optimizing Paid Media - The Power of Expertise and AI

DCA Commerce Code di Digital Commerce Alliance

Note sull'episodio

This week on Commerce Code we speak with Jeremy Frick, Amy Mullins and Natali Ryzhikova from BN, an Augeo Company. We're talking AI, humans, paid media and organic media.

Brand Networks describes itself as pioneers in AI-driven social technologies that revolutionize global audience engagement—empowering organizations to deliver unrivaled brand experiences through authentic, scalable solutions that define the social landscape through technology innovation.

We’re going to unpack that in the interview -

  • What does that mean in practice?
  • What’s the role for human expertise?
  • Where does AI fit in?
  • How does AI do things humans couldn’t do themselves?
  • Where is it headed in the next few years?