Ecommerce Experts

di Genie Goals

Stagione 1

Effective Marketing Strategies for Niche Brands, Indre shares Learnings from Agency to Brand Side | E05

This week's episode of "Ask an Ecom Expert" is with the wonderful Indre Banaityte of PitPat. As an ex Genie, she has experience brand side and agency side which she shares with us. We’re all doing it – wearing smart devices on our wrists and measuring our activity on our phones. What seemed like a craze a few years ago is an established thing today. Now, with PitPat, your dog can do the same. PitPat gives you an easy way to keep track of your dog’s activity level, to manage their weight, and because it’s all about your dog, to have lots of fun along the way. Sections 🎬 0:00 Intro by Hannah 1:11 Best Digital Marketing Education 2:42 What is PitPat? 3:33 Naked Wines Marketing 5:32 The Future of Social Media Marketing 7:34 Niche Marketing Strategies 11:00 Social Media Marketing, Full-Funnel Approach 13:36 Facebook Objectives 14:27 Mass Audience v Niche Targetting FB 15:45 New Product Category Education 18:00 YouTube and TV Advertising 19:29 Favourite Martech 21:56 Favourite Ecommerce Brand 21:57 Influencer Marketing Fail 25:22 Ecommerce Slack Channel Guest Details PitPat - https://www.pitpat.com/ Indre - https://www.linkedin.com/in/indre-banaityte/ Host Details Genie Goals - https://www.geniegoals.co.uk/ Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

S1 · E5

27 set 2021

27:23

Strengthen Your Brand With The Power Of NO, Lessons from Whitney Hawkings Founder of Flowerbx | E04

This weeks episode of "Ask an Ecom Expert" is with the inspirational Whitney Bromberg Hawkings, Founder and CEO of Flowerbx. But most people in the fashion industry knew her as "Tom Ford's right-hand lady" until a few years ago. After 18 years working for Tom Ford, first at Gucci then his own brand - Whitney had a "now or never" moment with Flowerbx. There are so many lessons to take from this conversation with Whitney, about branding, discipline, strategic partnerships, series a funding to name a few. Flowerbx isn't just another flower business, they're a zero-waste business that offers extraordinary flowers, delivered. Their seamless customer journey, as well as market-leading freshness, differentiates them from competitors. Not to mean some very exclusive brand partnerships, putting them at the forefront of fashion. Guest Details Flowerbx - https://www.flowerbx.com/ Whitney - https://www.linkedin.com/in/whitney-hawkings-643a3317/ Host Details Genie Goals - https://www.geniegoals.co.uk/ Hannah Hooton - https://www.linkedin.com/in/hannahhooton or Instagram @ecommercehannah

S1 · E4

20 set 2021

34:13

Hitesh Anand, Founder of Gibie on Sustainable Start-Ups and Community Building Marketing | E03

This weeks episode of "Ask an Ecom Expert" is with passionate entrepreneur Hitesh Anand, Founder and CEO of Gibie Home Furnishings. Hitesh's insight into the textile industry is unparalleled. This knowledge along with 3 years of market research has led to the creation of Gibie. It's a bath linen company with a difference - they use the 5000-year-old Ayurvedic practices instead of chemical dying to colour their garments. Being a bootstrapped business, Hitesh talks about how Gibie cuts through the noise to target its consumers. A combination of organic marketing, community building and adding value to consumers experience are helping him develop this inspiration brand. Sections 🎬 0:00 Intro by Hannah 1:38 Hitesh's Background 4:03 Ayurvedic Dying Process & Scaling 5:05 Sell the benefits not the product 5:41 How to ensure sustainability throughout the business 8:22 Sustainable Supply Chain 9:39 Being Honest with Consumers 11:09 The Value of Customer Feedback 12:26 The Pre Launch Process 13:01 Market Entry Strategy - DTC and USP 14:56 Organic Marketing and Community Building 17:13 Favourite Ecommerce Brand 18:20 Question - Live Shopping Guest Details Gibie Home Furnishings - https://www.gibie.co/ Hitesh Anand - https://www.linkedin.com/in/hiteshanand/ or Instagram @hiteshanand Host Details Genie Goals - https://www.geniegoals.co.uk/ Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah

S1 · E3

13 set 2021

20:01

Nikolay, Founder/CEO of Taylor & Hart shares what it takes to build a 7 Figure Disruptor Brand | E02

This weeks episode of "Ask an Ecom Expert" is with the industry disruptor Nikolay Piriankov, Founder and CEO of Taylor & Hart. Nikolay is unbelievably honest, opening up on the challenges of being a Founder and growing a start-up to a multi-million-pound business. Covering how to hold the customer's hand through the e-commerce experience and ensuring your business is sustainable regardless of size. Taylor & Hart is an online jeweller redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places you at the centre of the design process. Their beautiful slogan is "Love has no limits and neither do we." Sections 🎬 0:00 Intro 1:09 Spotting the gap in the market 4:13 What is being an entrepreneur like? 4:57 Disrupting a crowded space 5:30 Building a differentiated brand 7:31 What it takes to build a venture-funded business 8:48 Importance of an accelerator programme 10:01 Sales Approach 14:07 Sustainable Roadmap 17:36 B Corps Greenwashing 21:29 Bricks & Mortar vs Online Only 26:38 How to increase your database in a new market 30:23 Handing over control as a Founder 32:39 Sustainable favourite, Whirli 36:00 TikTok Marketing 36:50 What is the "next" marketing channel? NB - Apologies for the poor connection from 27min+, visual becomes pixilated but the sound quality is still on point. Guest Details Taylor & Hart - https://taylorandhart.com/ Nikolay Piriankov - https://www.linkedin.com/in/nikolaypi... Host Details Genie Goals - https://www.geniegoals.co.uk/ Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah SHOW LESS

S1 · E2

6 set 2021

38:40

Angela Ward, Rodd & Gunn on Customer Experience and Memorable Ecommerce | E01

The first episode of our new series "Ask an Ecom Expert" is with the exceptional Angela Ward of Rodd & Gunn. Angela sits down to discuss how they make the customer experience exceptional and memorable every time and what her favourite brands do to stand out. Rodd & Gunn is a proud kiwi menswear brand that has taken the US, Australian and New Zealand markets by storm. Having launched their flagship store in Conduit Street London, they have their sights set on the UK to fuel their international growth ambitions. Sections 0:00 Intro 0:43 Journey to Rodd & Gunn 2:51 Impact of COVID and 2021 strategy 6:41 Launching in the UK 12:13 Store pick and pack vs 3PL 13:41 Global customer services 15:40 US, UK, NZ, AUS English speaking trends & differences 18:36 Experiential brand 24:08 Maintaining the brand internationally 24:54 Biggest challenge in 2021/22 28:14 Favourite brand of the moment - Mecca Beauty Guest Details Rodd & Gunn - https://www.roddandgunn.com/uk Angela Ward - https://www.linkedin.com/in/angela-ward-8474ba12/ Host Details Genie Goals - https://www.geniegoals.co.uk/ Hannah Hooton - https://www.linkedin.com/in/hannahhooton/

S1 · E1

26 ago 2021

32:42

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