Nikolay, Founder/CEO of Taylor & Hart shares what it takes to build a 7 Figure Disruptor Brand | E02
Note sull'episodio
This weeks episode of "Ask an Ecom Expert" is with the industry disruptor Nikolay Piriankov, Founder and CEO of Taylor & Hart.
Nikolay is unbelievably honest, opening up on the challenges of being a Founder and growing a start-up to a multi-million-pound business. Covering how to hold the customer's hand through the e-commerce experience and ensuring your business is sustainable regardless of size.
Taylor & Hart is an online jeweller redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places you at the centre of the design process. Their beautiful slogan is "Love has no limits and neither do we."
Sections 🎬
0:00 Intro
1:09 Spotting the gap in the market
4:13 What is being an entrepreneur like?
4:57 Disrupting a crowded space
5:30 Building a differentiated brand
7:31 What it takes to build a venture-funded business
8:48 Importance of an accelerator programme
10:01 Sales Approach
14:07 Sustainable Roadmap
17:36 B Corps Greenwashing
21:29 Bricks & Mortar vs Online Only
26:38 How to increase your database in a new market
30:23 Handing over control as a Founder
32:39 Sustainable favourite, Whirli
36:00 TikTok Marketing
36:50 What is the "next" marketing channel?
NB - Apologies for the poor connection from 27min+, visual becomes pixilated but the sound quality is still on point.
Guest Details
Taylor & Hart - https://taylorandhart.com/
Nikolay Piriankov - https://www.linkedin.com/in/nikolaypi...
Host Details
Genie Goals - https://www.geniegoals.co.uk/
Hannah Hooton - https://www.linkedin.com/in/hannahhoo... or Instagram @ecomexperthannah
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