Noam Segal - Tools and tactics for modern user research
Esplicito
Dive Club 🤿 di Ridd
E51
9 mag 2024
55:42
Note sull'episodio
- Noam Segal has led research at companies like Meta, Airbnb, Wealthfront, Twitter, and most recently Upwork. He also teaches the #1 user research course on Maven. So this episode is a masterclass in user research. We discuss:
- How to conduct better interviews
- The keys to an effective research plan
- How to become a masterful research storyteller
- How AI is creating a new wave of research tools
- When to rely on qualitative vs. quantitative tactics
- The modern user research tools you need to know about
- How to ensure research is integrated in the product process
- Noam’s modern research tech stack:
- Steve Portigal’s book: Interviewing users (how to uncover compelling insights)
- Mr. Beast’s YouTube
- Lenny’s Podcast with Judd Antin: The UX research reckoning is here
Parole chiave
design
product design
ux design
ui design