Are your listings sitting longer than they used to? Are price reductions becoming more common and more painful?

In this episode, Todd and Ian break down the outdated pricing strategies that are quietly costing real estate agents thousands in lost commissions, expired listings, and frustrated sellers.

We cover why old-school pricing tactics like “$399,999” no longer work in today’s online search environment, why “price high and negotiate down” is failing in many markets, and how top-performing agents are adapting to modern buyer behavior.

Todd and Ian also share the exact pricing council strategy their team uses to price homes more accurately, sell faster, and often drive stronger offers.

If you’re a real estate agent, team leader, broker, or anyone trying to improve listing performance  ...