Whatever industry you’re in, there’s probably a specialist media outlet that you consult on a regular basis. You’re familiar with what they write, but what does that publication look like on the inside? How do they define you, their audience? And what is it you should know to improve the likelihood that they’ll highlight your company?

As President of HW Media, Diego Sanchez has answers to all of these questions for one of the most important publications in the housing industry, HousingWire. Housing is such a big topic and growing even bigger given the current affordability crisis. So Diego could go after a large, broad audience. But that’s not what HousingWire is doing at all.

Diego and his team care most about a group of industry leaders and insiders that, if put in one place, would constitute a mid-sized US city. This approach is ta ...