Before he founded what became one of the larger independent organic food companies in Southern Ontario, Canada, Ran Goel was not overly occupied with food trends. He started paying attention when he realized what we eat is a gateway to many other things he cares about, like land use, health, and addressing income inequality.

1:26 Ran’s unexpected transition from Wall Street lawyer to leader in the organic food space

3:10 Ran came to see food as a lever for addressing climate change, biodiversity loss, and human rights concerns.

9:05 Fresh City Farm’s early days as an urban farm and the tangible seed-to-table experience that shaped the company’s ethos.

11:20 The evolution from Fresh City Farm to Mama Earth Organics

16:10 Why Mama Eart ...