Ever wonder why some brands just fit—while others feel like they’re playing the wrong role?

In this episode, Amy Jackson draws from her decades of directing community theatre to show how casting a play isn’t so different from shaping a brand. From understanding your audience to defining your brand’s “character,” she unpacks how clarity, fit, and authenticity determine whether your story connects or falls flat.

You’ll learn:

• Why casting and branding both start with building the right frame
• How defining your brand’s character brings consistency and connection
• The difference between personas, avatars, and archetypes—and why you need all three
• How to identify what traits define your brand’s authentic self

Mentioned in This Episode: ...