Ever ordered something online that didn’t quite match what showed up on your plate? In this episode, Amy Jackson serves up a story about a not-so-authentic pizza joint to unpack what authenticity really means in branding.

From mismatched promises to undercooked brand experiences, Amy explores how trust and consistency define whether audiences truly believe in your brand—or feel misled. Using her signature wit (and a few cheese-laden metaphors), she breaks down why your logo is only one slice of the bigger picture.

You’ll learn:

• Why being “authentic” is harder than it sounds—and why it matters more than ever
• How your logo, messaging, and customer experience all work together (or don’t)
• What truly influences your brand beyond marketing: people, culture, community, and  ...