Zach Murray: "Telling a really cohesive brand story is the future of creative"
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Zach Murray: "Telling a really cohesive brand story is the future of creative"
Previously Creative Director for TripleWhale, Zach Murray is aiming to empower marketers and creatives with the complete ad creative workflow. Foreplay allows you to save ads and build briefs to produce high converting META and TikTok Ads through Ad Inspo Swipe files and AI powered brief writing.
Foreplay was originally a service agency producing video creative for SaaS companies before pivoting to a SaaS company itself, to solve a pain point Zach recognized within his own company.
We’ve all been there: scrolling your feed for ad inspo, looking at Facebook Ads Library; foreplay is the one stop shop for creative inspiration.
In the episode we dive into:
- How a bad accident led to Zach's journey into marketing
- Being an early employee at Triple Whale
- What sparked the change of Foreplay going from an agency to a SaaS company and the differences in the two businesses
- The differences between building a service and SaaS company
- The specific pain points Foreplay is solving for and how it can help you streamline creative workflows
- What ad creative stage is where brands struggle the most
- What is the future of performance creative?
Check out Foreplay:
Follow Zach:
Twitter: https://twitter.com/foreplayzach
LinkedIn: https://www.linkedin.com/in/zachary-murray/
Follow Daniel:
Twitter: https://twitter.com/foodog85
LinkedIn: https://www.linkedin.com/in/danieljamesgraham/
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