Adrian Alfieri - "Holy Sh&t, the state of B2B content marketing is fundamentally broken"
Note sull'episodio
“The state of B2B marketing is fundamentally broken”
Recently named Forbes 30 under 30 Adrian Alfieri, Founder and CEO of Verbatim is changing the game in B2B Content Engines. From VC to starting Verbatim, a company helping companies create content engines to generate demand, with clients including Novel, Parker, Open Store and more.
What is content marketing?
Why does your company need to care?
How does effective content marketing drive leads and customer acquisition?
We covered all of this and more in this episode with Adrian who, with Verbatim, is looking to fix the issue.
Covered in the episode:
- What is a content engine and why do companies need them?
- From VC to Entrepreneur: Adrians journey
- The origins of Verbatim: based on demand and market opportunity
- The cost difference in having in-house marking vs working with an agency
- The pillars of an effective content engine
- The importance of tailoring content to the corresponding distribution channel
- Taking Verbatim from freelance work to a fully fledged agency
- Entrepreneurship: the good, the bad, the ugly
- Much more!
Follow Adrian on LinkedIn
Learn more about Verbatim
--------------------
Supercharge your team’s workflow to bridge the gap between media buyers and creatives.
Want to get better creative performance, drive more profitable ad spend and arm your team with the most powerful creative reporting possible? Check out Motion.
Motion has been a game changer the agency and our clients:
- Visual and customizable creative reporting: get to the insights quicker
- Easy to understand metrics, mapped to the consumer funnel stage: know where to optimize
- Estimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and execution
Supercharge your creative performance and team workflows HERE
---------------------
Join hundreds of brand founders, ecommerce operators and growth marketers getting weekly analysis, insights and actionable tips you can apply to your business today with my weekly Bitesized newsletter.
Join the list HERE