Welcome to this week’s Beyond the Bio bonus episode. In these short recaps, I’m picking out my key takeaway from Monday’s show and creating an actionable tip you can implement right now.

On Monday’s show, I was joined by Jo Hutton. Jo runs Happy Yoga Newcastle, an online yoga membership and studio, and Newcastle Yoga School where she trains people to become yoga teachers themselves.

But we weren’t talking about yoga on the show, we were talking about how Jo became a viral sensation. After posting a video showing how to do a ‘magic neck stretch’ on social media, her online following grew exponentially. She told me how this happened, what she felt like when it did, and how she maintains her Instagram now. We also covered Jo’s thoughts about monetising her content, and some top tips on what to post for Instagram’s algorit ...