Beyond The Bio | Podcast in RSS.com

Beyond The Bio

di Moja

Imprenditoria Marketing

Stagione 1

150: The Brand Behind the Founder with Nicki James

What makes some founders become the benchmark in their industry while others struggle to stand out? In this episode of Beyond the Bio, Sophie is joined by global brand strategist, speaker, best-selling author and founder of The Haus of Brand, Nicki James. With more than 15 years of experience working with global brands and founder-led businesses, Nicki has helped entrepreneurs build brands that are recognised, remembered and chosen. Her work blends brand psychology, human behaviour and strategic positioning to help founders become the obvious choice in crowded markets. Together, Sophie and Nicki explore why visibility alone isn't enough, what makes people trust and buy from certain brands and how founders can stop competing for attention and start becoming known for something meaningful. They discuss the difference between being seen and being remembered, why so many businesses end up sounding the same, and how founders can uncover what makes them distinctive in a world where everyone seems to be saying similar things. Whether you're building a personal brand, growing a business or looking to establish yourself as a leader in your field, this episode offers practical insights into creating a brand that people don't just understand, but connect with. In this episode: • Why visibility alone won't make you the obvious choice • The role psychology plays in building trust and influence • How to uncover what makes you genuinely different • The relationship between a founder's personal brand and their business brand • Why the most successful brands focus on more than attention • The mistakes that stop founders becoming known for something meaningful Connect with Nicki: Website: www.iamnickijames.co.uk Instagram: www.instagram.com/thenickijames Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

149: Building a Personal Brand that Pays with Sol Hyde

Sol Hyde left his corporate job after just eight months. Today he runs a global online coaching business powered by content and personal branding. After walking away from a traditional career path in the UK, Sol moved abroad and began building his business while learning content creation from scratch. Now based in Cape Town, he helps experts turn their knowledge into scalable online income streams while documenting his journey and building a growing personal brand. In this episode we discuss: • How Sol walked away from the traditional career path • Learning content creation from scratch • Building a personal brand that pays • Designing a business around freedom and choice This is a conversation about content, personal branding and creating a business on your own terms. Connect with Sol: Instagram: instagram.com/sol.hyde YouTube: youtube.com/user/solhyde LinkedIn: linkedin.com/in/sol-hyde Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

148: Why Your Personal Brand Isn't Making Money with Mireia Paíno

This week on Beyond the Bio, I'm joined by business strategist Mireia Paíno for a conversation about the gap between visibility and revenue. Mireia works with online service-based entrepreneurs and coaches to help them improve the parts of their business that drive long-term growth: client journeys, retention, backend systems and conversion strategy. In this episode, we discuss why so many personal brands focus on followers, engagement and constant content creation while ignoring the systems that turn visibility into paying clients. We also explore the difference between being known online and building a profitable brand, the problem with vulnerability without direction and why more content is rarely the answer on its own. In this episode we discuss: Why follower growth alone doesn’t guarantee revenue The difference between visibility and conversion Why some personal brands struggle to monetise attention The role of client journeys and retention in business growth Why vulnerability without strategy can fall flat The hidden backend issues affecting conversions How to make your existing audience work harder for your business What profitable personal brands do differently If your content is getting attention but not leading to clients or opportunities, this episode will help you think differently about how your personal brand supports your business growth. Connect with Mireia: Instagram: www.instagram.com/mireiapaino LinkedIn: www.linkedin.com/in/mireiapaino TikTok: www.tiktok.com/@mireiapaino 🎁 Free resource from Mireia: 5 Claude AI prompts for coaches to help them make more money: https://painomireia.systeme.io/claudeai Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

147: The Hidden Cost of Growth with Lucy Shrimpton

This week on Beyond the Bio, I’m joined by Lucy Shrimpton, award-winning entrepreneur, speaker and founder of The Sleep Nanny and Born To Be Brilliant. With over 26 years in business, Lucy works with high-performing business owners to help them unlock their next level of growth, not by doing more, but by changing how they operate. In this conversation, we explore what’s happening behind the scenes of success. The pressure to be visible, the gap between how things look and how they feel and why so many people hit a ceiling even when things appear to be going well. Lucy shares her perspective on capacity, sustainability and what it takes to grow in a way that actually holds. If you’re building a business, growing your profile or stepping into bigger opportunities, this episode will give you a different lens on what success requires. Let’s get into it. In this episode, we cover: Why chasing “more” can backfire The pressure to look successful vs the reality behind the scenes What it means to “hold” more growth Early signs you’re pushing too far, too fast How to grow without burning out Rethinking success beyond revenue and recognition Connect with Lucy: Website: https://www.lucyshrimpton.com/](https://www.lucyshrimpton.com/ Instagram: https://www.instagram.com/iamlucyshrimpton](https://www.instagram.com/iamlucyshrimpton LinkedIn: https://www.linkedin.com/in/iamlucyshrimpton/](https://www.linkedin.com/in/iamlucyshrimpton/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

146: How to Make the Headlines with Carol Driver

Why do some people land national press coverage again and again while others struggle to get noticed? In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape. With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore. Now running her own successful PR business, she helps clients secure consistent coverage in major publications including Forbes, The Times, The Telegraph, Daily Mail and appearances on TV shows like This Morning. But this conversation goes far beyond media coverage. Sophie and Carol discuss visibility, confidence, personal branding and why so many brilliant business owners stay hidden. Carol shares what journalists are looking for in 2026, the mistakes people make when pitching themselves and why storytelling matters more than ever. This episode is packed with practical advice for founders, experts and leaders who want to become more visible without feeling fake or overly promotional. In this episode, we cover: Why journalists care about stories, not sales pitches The biggest mistakes people make when trying to get press coverage What makes someone memorable in the media How personal branding impacts PR opportunities What editors are looking for right now Why some business owners stay invisible despite being brilliant Join Carol’s free Facebook community: https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

145: Using LinkedIn to Champion the North East with Phil Witcherley

This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on economic growth, innovation, housing, culture and sport. In this episode we explore how Phil has used LinkedIn, and specifically his now well-known Friday posts, to champion the North East, build meaningful business connections and raise the profile of the region to audiences far beyond it. We get into the discipline behind consistent posting, how he navigates the line between regional advocacy and political neutrality, and why LinkedIn has become one of the most powerful tools for place-based visibility. Phil shares the moment he realised the posts were landing, when strangers started recognising him from his content. If you work in the public sector or represent a region, city or cause and wonder whether showing up online is worth it, this episode makes a compelling case. In this episode we discuss: How Phil's Friday LinkedIn posts became a recognisable fixture Using LinkedIn to champion a region without crossing into politics The business connections that have come directly from consistent posting Why public sector leaders should think about personal visibility What it feels like when people recognise you from your content Connect with Phil: LinkedIn: linkedin.com/in/phil-witcherley Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

144: Building Your Brand Through Live Events with Ben Franklin

This week on Beyond the Bio, I’m joined by Ben Franklin, business coach, psychic strategist and founder of Bold Intuition Co. Ben works with leaders who want to scale their business and their identity at the same time, blending strategy with intuition to help them make better decisions and build from a place of alignment. In this episode, we focus on how Ben has used live events like Audacious Live to amplify his brand, build authority and create deeper connections with his audience. We get into why events are such a powerful visibility tool, how they shift perception and what most people get wrong when they try to run them. What we cover: Why Ben chose to run his own events instead of relying on other platforms How live experiences build trust faster than content alone The shift that happens when you move from attendee to host Designing events that reflect your brand and values Turning one event into ongoing visibility and momentum How events connect into offers like Evolution and Activation Circle The reality behind running events that people don’t see Connect with Ben: Website: benfranklin.co.uk Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

143: Standing Out in a Boring Industry with Katy Eatenton

This week on Beyond the Bio, I'm joined by Katy Eatenton, mortgage and protection specialist and personal branding pioneer in one of the most traditionally conservative corners of financial services. Katy has spent over 20 years in the industry and has built a reputation not just for her expertise, but for her ability to make protection and insurance genuinely compelling. Where others see a dull subject, Katy sees an opportunity to educate, connect and transform how people think about financial security. Before becoming known for her bold approach to visibility, Katy navigated an industry that rarely encouraged standing out. She found her voice through social media, consistent content and a willingness to challenge the stereotype that finance must be forgettable. In this episode we explore what it really takes to build a personal brand in a sector that traditionally keeps its head down, and why making an "unsexy" topic engaging might be the most powerful thing you can do for your business. We discuss: How to build a personal brand in a traditionally conservative industry Why making "boring" topics engaging is a competitive advantage The social media strategies that have driven Katy's visibility How Katy networks with women entrepreneurs and business owners Why protection is about security and legacy, not just products How to handle negativity and build resilience as a visible voice in your field Connect with Katy: LinkedIn: https://www.linkedin.com/in/katy-eatenton/ Instagram: https://www.instagram.com/katyeatenton_finance.strategy/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

142: 5 PR Campaign Essentials with Steve Turner

This week on Beyond the Bio, I’m joined by Steve Turner, PR strategist, speaker and author of PR That Works. Steve is the co-owner of Solomon Turner PR, an award-winning public relations agency based in St Louis that has been helping brands build visibility and credibility for more than three decades. Before founding his agency, Steve started his career in broadcasting, working as a sports announcer before moving into advertising, marketing and eventually launching his own PR firm. In this episode we explore what separates PR that simply generates headlines from PR that delivers real business results. Steve shares the five essential elements every campaign needs to maximise return on investment and explains how businesses can extend the life of traditional media coverage by amplifying it through social media. If you want your PR to work harder for your brand, this episode is packed with practical insight. In this episode we discuss: The five must-haves for any PR campaign that wants to deliver strong ROI The biggest mistakes businesses make when approaching PR How to measure the real impact of media coverage Why PR success depends on message clarity and strategy How to give your media placements more “legs” using social media Simple ways to extend the value of press coverage beyond the initial story Connect with Steve: Visit Solomon Turner: https://solomonturner.com Get Steve’s book: https://getprthatworks.com. Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie … Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

141: The £24K debt that Built a Billion-View Brand with Sammie Ellard-King

Sammie Ellard-King once had £24,000 in credit card debt. Today his content has been viewed more than a billion times. In his twenties, Sammie had no financial education to fall back on, so he taught himself everything he could about money and paid off the entire amount in just 18 months. That experience led him to launch Up the Gains, a platform dedicated to helping Britain get financially fit with practical, no-nonsense advice people can use. Today Sammie reaches more than 430,000 followers, hosts the Money Gains Podcast and is building his next venture, the AI-powered Gains App. In this episode we talk about: • Turning personal challenges into a powerful personal brand • Building a business through content and education • Lessons from raising investment as a first-time tech founder • How AI could change the future of personal finance A conversation about money, mission and building influence through content. Connect with Sammie: Listen to The Money Gains Podcast: https://open.spotify.com/show/0J4H8RINrvtG2hoYktpoNO Visit Up the Gains: https://upthegains.co.uk/

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