Beyond The Bio

Beyond The Bio

di Moja
ImprenditoriaMarketing
Stagione 1

165: How to Become Known in the Age of AI with Ben Albert

How do you build authority when everyone has access to the same tools? In this episode of Beyond the Bio, Sophie is joined by Ben Albert, entrepreneur, marketer and host of the Real Business Connections podcast. Ben shares his “Piggyback Approach” to building visibility by appearing on other people’s podcasts and tapping into audiences that already exist. He explains why the size of a podcast isn’t always the most important factor, what makes someone a memorable guest and how to make a podcast appearance work harder long after the episode has been published. They also explore what happens to personal branding as AI becomes part of everyday marketing. Ben shares how he used an AI bot to pitch himself as a guest on Beyond the Bio, where he draws the line between automation and human input and why greater access to AI could make personality, individuality and human connection even more valuable. In this episode, you’ll hear: What Ben means by the “Piggyback Approach” and how podcast guesting can build authority How to choose the right podcasts and platforms rather than chasing the biggest audiences What makes a podcast guest memorable How Ben used AI to pitch himself for Beyond the Bio Why AI-generated content could make individuality more important How to use other people’s audiences to increase your visibility without trying to build everything from scratch Connect with Ben LinkedIn: https://www.linkedin.com/in/realbenalbert/ Listen to Ben's podcast 'Real Business Connections': https://realbusinessconnections.com Visit Ben's community: https://www.weallgrowtogether.com Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E165
28 set 2026
22:33

164: What Household Brands Can Teach Us About Personal Branding with Fiona Wylie

What can building some of the world’s best-known brands teach us about building a personal brand? In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency. Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust. The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand. In this episode, they cover: What household brands can teach us about personal branding How Fiona used her corporate reputation and network to build her own business Why positioning matters when building your profile The differences between marketing a business and marketing yourself How to turn years of experience into a reputation people recognise Where to start building your profile when you already have years of expertise Connect with Fiona LinkedIn: https://www.linkedin.com/in/fewylie/ Check out Brand Champions: Website: https://thebrandchampions.co.uk/ LinkedIn: https://www.linkedin.com/company/the-brand-champions-london-ltd/home/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E164
21 set 2026
20:16

163: How to Use AI Without Losing Your Personal Brand with Kathryn Wharton

AI can make building your personal brand faster and easier, but what happens when everyone starts using the same tools and producing the same content? In this episode of Beyond the Bio, Sophie is joined by Kathryn Wharton, founder of KLW Marketing and co-founder of Women in Tech North East, to explore how AI can support your visibility without stripping away the personality that makes people remember you. Kathryn shares how she uses AI as part of her own personal brand toolkit, from keeping her content sounding like her to building AI agents that scout for speaking opportunities and collaborations. They also discuss where AI-generated content goes wrong, how non-technical people can start creating useful AI tools of their own and which parts of your personal brand you should never outsource. If you want to use AI to work smarter, find more opportunities and become more visible without sounding like everyone else, this episode is for you. In this episode, you’ll hear: How to use AI without losing your own tone of voice How Kathryn uses AI to find speaking opportunities and collaborations What AI agents are and how you can build them without technical expertise How AI can support the visual side of your personal brand What you should never hand over to AI Simple ways to start using AI to support your visibility Connect with Kathryn: LinkedIn: https://www.linkedin.com/in/kathrynwharton/ Visit KLW Marketing: https://www.klwmarketing.co.uk/ Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E163
14 set 2026
21:31

162: Is Podcasting Still Worth It? With Rachel Wood

With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy? In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They discuss the rise of video podcasts, changing listening habits, the importance of clips and repurposed content and why download numbers aren’t always the best measure of whether your podcast is working. They also explore who should start a podcast, the mistakes that can make a new show difficult to sustain and what you need to think about before hitting record. If you’ve been wondering whether to start a podcast, revive an old one or make more of the one you already have, this episode will help you decide what makes sense for your personal brand. In this episode, you’ll hear: - Why podcasting is still relevant in 2026 - What a podcast can do for your personal brand - The podcasting trends worth paying attention to - How clips and repurposed content are changing podcast strategy - Why downloads aren’t the only measure of success - The biggest mistakes people make when starting a podcast - Who should, and shouldn’t, launch their own show Connect with Rachel LinkedIn: https://www.linkedin.com/in/rachelwoodpodcast/ Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E162
7 set 2026
24:55

161: How to Tell Stories That Make You Stand Out with Jillian Ivey

What makes someone remember your business when there are dozens of others offering something similar? In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets. Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience. Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage. In this episode, we cover: What “telling, not selling” looks like in practice Using storytelling to differentiate yourself in a crowded market How much of yourself to share when building a personal brand How to use AI without losing your own voice The common mistakes businesses make with storytelling How to make your content more memorable and recognisably yours Connect with Jill Website: jilletante.com Email: hello@jilletante.com LinkedIn: https://www.linkedin.com/in/jillianivey/ And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE. If you are interested in helping pilot Jill's updated story intensive course, reach out via email, Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E161
31 ago 2026
23:29

160: Content That Builds Credibility with Adam Smith

Building an audience is one thing. Turning that attention into credibility, opportunities and business is another. In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do. Adam has built an audience of more than 50,000 across LinkedIn, TikTok and Instagram. His approach to sharing his expertise online has helped him work with Premier League athletes and organisations including Amazon and Dell, win multiple awards and build a strong personal brand. Sophie and Adam discuss what separates thought leadership from simply posting content, why having a clear point of view matters and how to turn online visibility into real-world credibility and opportunities. In this episode, you'll hear: How content can create opportunities beyond social media The difference between posting regularly and building thought leadership How to decide what expertise and experiences are worth sharing The role of awards and third-party recognition in building credibility What founders often get wrong when building their personal brand Where to start if you have expertise but very little profile Connect with Adam Website: agameconsultancy.com LinkedIn: https://www.linkedin.com/in/adam-smith-high-performance-coach/ And listen to Aligned: The Unfiltered Podcast for Founders wherever you get your podcasts. Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E160
24 ago 2026
23:00

159: Building a Reputation People Trust with Evan Boyer

What does it take to build a reputation that lasts? In a world where AI can generate endless content and everyone is competing for attention, it's easy to assume that being more visible is the answer. But as this week's guest explains, visibility without credibility rarely lasts. This week Sophie is joined by Evan Boyer, founder and CEO of Leaders PR. After nearly 15 years advising global brands including JPMorgan Chase, EY, LG, Lowe's, Panasonic, Red Hat and Volvo Trucks, Evan has built a career helping businesses earn trust, not just attention. Together they explore why expertise and credibility are built separately, why earned media has never been more valuable and what founders often misunderstand about building a reputation that stands the test of time. In this episode, we cover: Why expertise alone doesn't automatically create credibility The difference between earning attention and buying visibility Why AI is making trusted voices even more valuable What successful PR looks like behind the scenes How relationships, consistency and patience shape long term reputation Connect with Evan LinkedIn: https://www.linkedin.com/in/evanboyer/ Leaders PR LinkedIn: https://www.linkedin.com/company/leaderspr/ Leaders PR Facebook: https://www.facebook.com/people/Leaders-PR/ Leaders PR Instagram: @leaders_pr Website: www.leaderspr.com Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E159
17 ago 2026
21:36

158: Speaking Special with Sophie-Jane Lee, Sandra Garlick MBE, Alfie Joey and Kamal Ellis-Hyman

This week's episode of Beyond the Bio is a bit different. With summer in full swing, Sophie has pulled together some of her favourite conversations on a theme that comes up on the show again and again: speaking. Whether you're prepping for conference season, weighing up your first panel, or wondering if speaking could actually grow your business, this compilation draws on insight from four guests who've built real careers on a stage. In this episode, we cover: Framing your backstory so it lands as a story, not a CV The line between vulnerability and oversharing on stage Why a talk needs one message running through it Adjusting your approach for a room of 30 versus a room of 500 The difference between speaking for a fee and speaking for opportunity Why introverts often make the strongest speakers What happens to a performer once they step off stage Guests: Sophie Jane Lee LinkedIn: https://www.linkedin.com/in/sophieturton/ Book: www.beyondpalatable.com Listen to the original episode Sandra Garlick MBE LinkedIn: https://www.linkedin.com/in/sandragarlick/ Instagram: https://www.instagram.com/sandragarlickmbe/ Website: https://womanwho.co.uk/about/ Listen to the original episode Kamal Ellis-Hyman LinkedIn: https://www.linkedin.com/in/kamalellishyman/ Website: www.aimalittlehigher.com Listen to the original episode Alfie Joey LinkedIn: https://www.linkedin.com/in/alfie-speakeasyguy-joey Listen to the original episode. Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E158
10 ago 2026
19:20

157: How to Become the Person Everyone Mentions in the Room with Heather Offord

What does it take to become known, trusted and recommended in your industry? In this episode of Beyond the Bio, Sophie is joined by business growth consultant, speaker and author Heather Offord to explore how visibility compounds over time and why some people seem to attract opportunities wherever they go. Heather is the founder of Clarity Consultants, a multi award-winning growth consultancy based in Glasgow. With more than 20 years of experience in sales and marketing, she has built a reputation that extends far beyond her immediate network through speaking, events, podcast appearances, social media, professional communities and strategic relationship building. Sophie and Heather discuss what it takes to become the person whose name gets mentioned in rooms when you're not there, the visibility strategies that have had the biggest impact on her career and the mistakes that stop many business owners from becoming known. They also explore the launch of Heather's debut book, The Growth Compass, and how becoming an author has strengthened her profile and opened up new opportunities. In this episode, we discuss: Why visibility is about more than social media How networking can create long-term opportunities The role of speaking in building credibility and influence Using podcast guest appearances to grow your audience How online communities can accelerate your profile The power of consistency and reputation Why becoming known leads to more referrals and opportunities The impact of writing and publishing a book Connect with Heather Website: https://www.clarityconsultants.ltd/ LinkedIn: https://www.linkedin.com/in/heather-offord/ Buy Heather's book The Growth Compass: https://www.amazon.co.uk/Growth-Compass-build-growth-business/dp/1918123225 Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E157
3 ago 2026
19:16

156: How Becoming Known Changed My Business with Arin Darcan

For years, Arin Darcan focused on building businesses, not building his profile. From running call centres to launching AI-powered follow-up systems, he was busy delivering results behind the scenes. But it wasn't until he started sharing what he knew that his reputation, opportunities and business really began to grow. In this episode, Sophie sits down with Arin, founder of Team Follow Up AI, creator of Call Centre Mastery and co-organiser of AI Business Live, to explore the journey from operator to recognised expert. They discuss why expertise alone isn't enough, how teaching transformed his credibility and why AI has become more than just a business tool. For Arin, it's created the time and headspace to step out from behind the business and build a personal brand that opens new doors. If you've ever felt too busy running your business to invest in your own visibility, this episode will make you think differently. In this episode, we cover: Why building a successful business isn't the same as building a personal brand The moment Arin realised he needed to become more visible Why follower numbers don't define influence How AI has created more time to focus on visibility The opportunities that came from becoming known in his industry What Arin wishes he'd done sooner to build his personal brand Connect with Arin YouTube: www.youtube.com/@arindarcan-biz Instagram: www.instagram.com/arin_darcan/ Check out Arin's event AI Business Live: https://aibusinesslive.co.uk/tickets?ref=sophie_milliken Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
S1 · E156
27 lug 2026
20:14
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