Is your content getting lost in the scroll—or standing out with a story worth remembering? In this episode of Behind the Workflow, we sit down with Laurelyn Ponder, social media strategist and creator advocate to unpack how storytelling and inclusive marketing can transform the way small businesses and creators show up online.

From Instagram-first strategies to building systems that actually support your lifestyle, we’re digging into what it really takes to create content that connects in 2025.

In this episode, you’ll learn:

• Why storytelling, not just hooks, is the key to marketing that resonates
• How to use Instagram as your “website” when you’re just starting out
• The best tools and workflows for managing content without burning out
• How to repurpose podcasts and blogs into endless social pos ...