Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs, founder of Mother Daughter Ish, to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts.

From generational storytelling to building a certified enterprise, Dawn shares how legacy can fuel growth, why planning 365 episodes a year keeps her consistent, and how to create content with purpose that actually connects.

In this episode, you’ll learn:

• How to turn personal stories into a brand that scales
• Why keeping “the main thing the main thing” is the secret to podcast consistency
• The workflow Dawn uses to plan a year’s worth of content in advance
• How to balance podcasting with business, fa ...