Horacio spoke with Trung Pham about his company, RYSE SmartShade. In a not-so-obvious market, Trung is looking to capitalize on the 95% of non-automated window shades by retrofitting them with a tiny frame-mounted motor. This motor can be used to retrofit nearly all shades that are moved by beaded chains. RYSE believes that it can be a leader in residential and commercial buildings. In addition, Trung talks about raising money through retail and accredited investors as RYSE expands its footprint.

Discussion topics include:

• Expenses i ...