Horacio spoke with Max Album, the Chief of Staff at Blockbar. In this episode, Max talks about how blockchain technology safeguards against fraudulent wine and spirit products. He also deep-dives into how brands use NFTs to leverage customer relationships. Max also talks about the relationships Blockbar has cultivated with luxury brands, limited-run offerings of tequila and cognac, and how the platform strives to serve its customers.

Discussion topics include:

• Advantages that using blockchain has for wines and spirits

• Using the Blockbar platform with cryptocurrency or traditional payments

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