Notas del episodio
This week we were thrilled to be joined by Laurie, Head Of Programmatic at Digitas. Ben and Laurie discussed all things adtech, delving into topics like supply path optimisation (SPO), blockchains influence on the industry and looking to the future where cookies will no longer exist.
Join Laurie and Ben for their practical insights and thought provoking discussions around the need for innovation within the space!
Palabras clave
blockchainadvertisingbigdataadtechSPO