A story about thinking harder while everyone builds faster.

This episode is for founders wondering why shipping faster with AI hasn't made their product any better.

Building has never been easier. That's exactly the problem.

Alex David spent a decade in pricing — Simon-Kucher, then Segment — before founding unSurvey, an AI company G2 acquired last year. Today, he leads AI Solutions there.

His worry is simple: the tools got cheap, but good judgment didn't. While everyone rushed to build, he kept asking the question most people skip ”Is this even worth building?”

This inspired me, hence I invited Alex to my podcast. We explore why the founders who win aren't the ones building fastest — they're the ones who know what's worth building. Alex shares why he walked away from a company that was working to st ...