A story about what he kept, and what he cut.

For SaaS founders whose growth has stalled and who can't tell whether the problem is the company or the plan.

Most new CEOs tear down what they inherit.

Martin Payne, CEO of TextUs, took a different path. He replaced the founder CEO in April 2020. Growth had flatlined, cash was burning, and he laid off a third of the company in his first year.

The business is now at $20M. He'll tell you most of what got it there was already in the building.

And this inspired me to invite Martin to my podcast. We explore why a stalled company has more going for it than anyone inside can see. Martin shares what he found in his first months, the hardest call he had to make, and a culture his employees wrote. You'll discover the one thing he did twice, six years apart, for th ...