A story about the market everyone assumed was taken.

This episode is for founders wondering how to find room in a market owned by giants.

The biggest software market in the world looked fully taken.

Mazy Dar, CEO of Here, found room in it anyway. He spent 26 years on one pain the giants' browsers aren't built around — a browser made for work, not the public internet.

The world's biggest banks now run mission-critical work on it.

And this inspired me to invite Mazy to my podcast. We explore how you find room in a category owned by Google and Microsoft — and why the slice they leave open turned out to be sizeable. Mazy shares why he named the company after an idea rather than a product, and what he learned serving the most locked-down desktops in the world.

We also zoom in on two of the 10 trait ...