In this episode, we explore how Shell partnered with paytunes to launch a precision-focused digital audio advertising campaign targeting affluent commuters and premium vehicle owners in Bangalore.

Running across Spotify, JioSaavn, YouTube Music, and in-car streaming environments, the campaign leveraged short-form Hinglish and Kannada audio creatives to connect with listeners during high-attention commute moments.

Key campaign highlights include: • 1.20× Listen-Through Rate uplift • Strong engagement among premium drivers and urban commuters • Mobile-first and in-car targeting strategy • Precision audience segmentation using automotive and finance interest signals • Consistent performance across Bangalor ...