In this episode, discover how SBI Mutual Fund partnered with Paytunes to build awareness for its auto-investment solutions through a focused 10-day digital audio campaign across India’s top metro cities. The campaign delivered a 1.17× uplift in Listen-Through Rate (LTR) and a 1.30× improvement in CTR, highlighting the effectiveness of mobile-first, non-skippable audio formats.

Using bilingual creatives, affinity-based finance targeting, and companion banners across platforms like JioSaavn, Wynk, YouTube Music, and Pocket FM, the campaign successfully connected with investment-curious urban listeners during everyday listening moments. We break down targeting strategy, city-wise performance, timing insights, and how digital audio drives measu ...