Notas del episodio
In this episode, we break down how PNG Jewellers partnered with paytunes to run a high-performing digital audio advertising campaign across Spotify, YouTube Music, and JioSaavn in 10 Indian cities.
Discover how non-skippable 30-second Hindi audio ads helped PNG Jewellers achieve: • 1.70× higher CTR than industry benchmarks • 1.09× Listen-Through Rate across all markets • Strong engagement from both metro and Tier-2 audiences • Consistent performance across Mumbai, Pune, Kanpur, Varanasi, Gorakhpur, Patna, and more
We explore the strategy behind multi-platform audio advertising, frequency optimization, affinity targeting, companion banners, and why digital audio is becoming one of the most effective channels for premium jewellery marketing in India.
If you want to understand how brands can capture attention beyond scrolling and build meaningful engagement through audio storytelling, this episode is for you.