Notas del episodio
In this episode, discover how Neelkanth Jewellers, in partnership with Paytunes, leveraged hyperlocal digital audio advertising to capture listener attention and drive in-store engagement across Bengaluru.
Running a focused PIN-code and 4 km radius campaign, Neelkanth Jewellers reached mobile-first audiences with 30-second in-stream audio ads and companion banners — achieving a 1.07× uplift in Listen-Through Rate (LTR) and an impressive 4.27× boost in Click-Through Rate (CTR).
Learn how Paytunes’ data-driven, geo-targeted approach helped the brand connect meaningfully with urban listeners, outperforming traditional ad formats in India’s fast-evolving attention economy.
🎙️ Presented by Paytunes – redefining how brands connect through sound.
Visit to Read - https://www.paytunes.in/blog/neelkanth-jewellers-x-paytunes-hyperlocal-audio-ad-success/