In this episode, Jake explores the power of Trigger, the second layer in the STRATA framework, and how understanding and leveraging triggers can dramatically improve your sales and business development.

You’ll learn:

• Why selling the results and the life your client will have with your product beats selling features and benefits.
• How to spot the signals prospects are leaking about their desires and then carefully trigger those emotions or biases.
• The importance of tailoring your messaging to who is most susceptible to specific triggers for higher engagement and better conversion.
• How triggers vary between people and situations, with examples like loss aversion and positive future pacing.
• Why broad “spray and pray” lead gen fails to connect because it misses these precise triggers.
• Ways to list ...