In this episode, Jake chats with communication coach and fractional leadership specialist Jason Jones about how totally different the game is when shifting from corporate job interviews to authentic business development conversations.

Jason breaks down why success isn’t about blasting generic pitches, but about getting deeply relevant to the client’s context. He shows that true influence is built by narrowing your focus and learning your prospect’s experience first.

You’ll discover:

• Why talking about solutions only works if clients already see the problem and have chosen a fix. Otherwise, it’s just “nice to have,” not critical.
• How being an expert on problems, not just solutions, catapults your ability to connect and offer real value.
• The myth that selling is passion alone. Strategic, focused communicatio ...