David Beckham retired more than a decade ago—so why was he still one of the biggest commercial stars of the 2026 FIFA World Cup?

That question reveals something much bigger than one footballer's career.

In this episode of Moneyball, we explore why Beckham remains one of the most valuable commercial brands in world sport, how he reinvented himself after retirement, and why football is still searching for a player who can match his global appeal.

From the infamous 1998 World Cup red card and his reinvention as a global celebrity, to co-founding Inter Miami and becoming one of football's most influential ambassadors, Beckham's career offers a masterclass in athlete branding.

We also examine whether today's biggest stars—including Lamine Yamal, Jude Bellingham, Kyli ...