When an Indonesian asks AI Mode about a mortgage, a savings account, or a credit card, someone's website is being quoted back as the answer. We measured whose. This episode walks through a study of 72 Bahasa Indonesia prompts run three times each through the Google AI Mode API, 216 answers and 2,068 citations across 312 domains. We cover why banks own most of the answer (close to 62% first-party once you add fintech), why the single most-cited site is a comparison platform rather than a bank, how the winners change across the buyer journey with third parties surging at the consideration stage, how loans, savings, and cards each pull a different crowd, which brands get named most and why content libraries beat glossy product pages, and how much the citations move every time you ask.

Read the full article on the Search Agency blog:  ...