For about a decade, the keyword cluster was the atom of content planning. But AI Mode queries run roughly three times longer than old searches, and the engine no longer matches a string to ten blue links, it breaks the question into sub-questions, retrieves passages, and assembles an answer. This episode covers the shift to planning in prompt clusters instead: what keyword clusters were good at, what AI Mode changed about the query itself (including citations drifting away from the organic top ten), what a prompt cluster actually is, how to build one from scratch, three worked examples across B2B SaaS, ecommerce, and a local clinic, the content formats that get cited, and why your high-impression low-CTR pages are the fastest win.

Read the full article on the Search Agency blog:  ...