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por Search Agency
MercadotecniaTecnología
Temporada 2

Deep Dive: Augmented Visibility, How AI Recommendations Can Lead to Bad Business

IA
AI assistants now shape which agencies a business owner calls first, and the evidence behind those recommendations is often thinner than it looks. In one March 2026 survey, 51% of B2B buyers said they start software research in an AI chatbot more often than in Google, and 69% chose a different vendor than planned because of chatbot guidance. This episode unpacks augmented visibility, the gap between how prominent a company looks inside AI answers and how much verifiable experience actually sits behind it: how a paid ranking turns into an AI recommendation, what Google AI Mode returned for a GEO agency search in Jakarta, why a strong masthead does not vouch for every page it hosts, why citations make answers feel more trustworthy than they are, how easily one seller-controlled page can move a shortlist, what an AI shortlist cannot tell you about an agency, and the checks to run before you sign. Read the full article on the Search Agency blog: https://search.agency/blog/augmented-visibility-ai-recommendations This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers.
T2 · E9
28 sept 2026
42:51

Deep Dive: How to Audit Your Brand Entity Consistency for AI Search (8-Layer Guide)

Ask ChatGPT who your company is, then put the same question to Gemini and Perplexity. If the three answers disagree about what you do, where you are, or who runs the place, you have an entity consistency problem, and it is costing you visibility in the exact channel your buyers now use to shortlist vendors. This episode covers what a brand entity actually is, why consistency matters far more in AI search than in blue-link search, and the two ways brand entities break, the merge and the split. It walks the eight layers of the audit from locking canonical facts and structured data through off-site profiles, the knowledge graph, separating people from the company, measuring what AI actually says, and building outside sources, including what Search Agency found when it audited its own site. Read the full article on the Search Agency blog: https://search.agency/blog/brand-entity-consistency-audit This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T2 · E8
2 sept 2026
25:40

Deep Dive: How Retrieval-Augmented Generation Works, and What SEO Should Know in 2026

Retrieval-augmented generation, or RAG, lets a language model pull outside documents at the moment of a question and build its answer from them rather than from training data alone. It matters for SEO because almost every AI surface you now compete in runs on it: AI Overviews, AI Mode, ChatGPT search, Perplexity, and Copilot all fetch live pages before they answer. This episode explains what RAG actually is and the two kinds of memory behind it, walks the four-stage pipeline of indexing, retrieval, reranking, and generation, shows why AI search engines are RAG systems that fan one query out into many, and where SEO fits inside the retrieval layer. It covers how embeddings and chunking change what you write, why the unit that gets cited is a passage and not a page, the on-page changes that make content retrievable, and the common mistakes SEOs make with RAG. Read the full article on the Search Agency blog: https://search.agency/blog/rag-for-seo This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T2 · E7
1 sept 2026
22:02

Deep Dive: The First Question I Ask a Client Is What Last Year's Revenue Was

IA
When a global hospitality group came to us, the first question wasn't which keywords they wanted. It was what revenue they closed last year and what the target is for this year. Almost nobody in search opens there, and that gap is exactly why search budgets stay small. This episode makes the case that SEO has to talk about revenue, not just ranking: what the packaged proposal leaves out, where ranking actually belongs (a user indicator, not a goal), why search sits in the budget like a stepchild in this market, how AI has absorbed the entry-level execution work and what that means for anyone entering the field, how buyers now type a full set of requirements in one message instead of a head term, and the question to open a pitch with instead. Read the full article on the Search Agency blog: https://search.agency/blog/seo-must-talk-revenue-not-ranking This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T2 · E6
17 ago 2026
19:52

Deep Dive: AI Checks Whether You Actually Work Before It Recommends You

IA
A recommendation from an AI assistant almost never traces back to the brand's own website. It traces back to a Reddit thread, a YouTube walkthrough, a LinkedIn post from someone who actually used the product, because those sources answer the question a homepage cannot: whether the thing works for someone in the reader's situation. This episode covers the third pillar of Total Graph Authority, being present where your buyers already gather: what social utility actually earns you, how fast social citations climbed through late 2025 and into 2026, why Reddit and YouTube account for almost all of it, why the engines disagree on which social source to trust (ChatGPT leans Reddit and LinkedIn, Perplexity and Google reach for video first), what being present looks like across different business types, and how to write a video an AI will actually quote. Read the full article on the Search Agency blog: https://search.agency/blog/social-media-ai-search-citations This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T2 · E5
11 ago 2026
21:49

Deep Dive: 20 Technical SEO Questions We Ask Before We Hire Anyone

IA
Most technical SEO interviews just test memory: you ask what a canonical tag does, you get the textbook line, and you still have no idea whether the person can run a live migration. This episode works through the 20 questions Search Agency uses to hire senior technical SEOs, and the real answers underneath the textbook ones, the case where the rule stops holding, the cheap fix you try first, and what you check before touching anything. It spans crawl budget versus crawl demand, canonicals as hints not directives, robots.txt versus meta robots, fixing "crawled currently not indexed", crawl traps, optimizing for AI Overviews and what LLMs actually read, 301 versus 302, investigating a traffic drop, Core Web Vitals, log file analysis, ecommerce schema, E-E-A-T, duplicate content, pagination, faceted navigation, the biggest mistakes, and what a real technical audit looks like end to end. Read the full article on the Search Agency blog: https://search.agency/blog/technical-seo-interview-questions This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T2 · E4
6 ago 2026
26:13

Deep Dive: How to Build Video That AI Search Actually Cites

IA
YouTube is the single most-cited domain in Google's AI Overviews, appearing in close to 30% of them and outciting the next video platform by roughly 200 times. When an AI answer needs to show someone how to do something, it reaches for video. This episode covers what that changes: why video now shows up in searches that used to be all text, what AI search actually reads inside a clip (the transcript, the chapters, the description, not the footage), how video builds topical authority and trust in a way text struggles to fake, SEO for short-form on TikTok and Reels and Shorts, how to get clips cited or embedded in AI answers, when short-form is the wrong bet, and a full walkthrough of one Short optimized end to end. Read the full article on the Search Agency blog: https://search.agency/blog/how-to-build-video-that-ai-search-actually-cites This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T2 · E3
21 jul 2026
15:47

Deep Dive: Most of What AI Cites About Your Brand Lives on Sites You Do Not Control

IA
Ask an AI assistant to recommend a company in your category and most of the sources it pulls to describe you are not yours. Running analysis of roughly 25 million citations keeps landing near 84% pointing at earned media and third-party pages rather than anything the brand published itself. This episode takes apart the layer you do not own: why AI trusts other people's sites more than your own, the six tiers of third-party trust from knowledge graphs down to podcast transcripts, why the entity graph has to come before everything else, how review platforms answer the buying questions, what actually gets cited on Reddit, the comparison pages you are not allowed to publish yourself, why each AI engine pulls from a different source pool, a live check across four assistants on the same prompt, the order to build it in, and when this is the wrong first move. Read the full article on the Search Agency blog: https://search.agency/blog/third-party-authority-ai-search This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T2 · E2
21 jul 2026
22:03

Deep Dive: The Five Graphs an AI Assistant Reads Before It Decides to Cite You

IA
The first Total Graph Authority piece was about where to build. This one is about what you are building into. Underneath the three sources sit five structures a model moves through when it decides who to trust: the link graph, the entity graph, the citation graph, the content graph, and the user interaction graph. This episode explains what each one actually is, why the entity graph is the spine that every other graph credits back to, how the three sources map onto the five graphs and why no single source feeds them all, how to diagnose which graph is holding you back from four common symptoms, and an honest note on which of these graphs are documented and which are inference. Read the full article on the Search Agency blog: https://search.agency/blog/total-graph-authority-the-graphs-underneath This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T2 · E1
21 jul 2026
26:00
Temporada 1

Deep Dive: 75% of What AI Mode Cites in Travel Is Guide Content

IA
We ran 100 unbranded travel searches through Google AI Mode and logged every source. It built its answers from 2,558 citations across 1,229 domains, about 26 per answer, and 75% of everything it cited was a guide, a tips piece, or an itinerary, the exact content most teams are quietly cutting. This episode walks through why AI Mode harvests rather than ranks, why the content everyone is trimming is the content it cites (independent travel blogs took 56.8% of citations while tourism boards took 1.2%), why clicks leaving and citations staying are not the same loss, how guides, itineraries, and tips each get pulled, and the shared shape of the pages that get lifted. Read the full article on the Search Agency blog: https://search.agency/blog/ai-mode-travel-guides-still-perform This podcast is hosted by Ridho Putradi S'Gara, founder of Search Agency, the AI Search agency that engineers your brand into the answers AI assistants give your customers. Note: This episode was generated by Google's NotebookLM based on the original written article from the Search Agency blog.
T1 · E15
10 jul 2026
18:26
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