Ask ChatGPT who your company is, then put the same question to Gemini and Perplexity. If the three answers disagree about what you do, where you are, or who runs the place, you have an entity consistency problem, and it is costing you visibility in the exact channel your buyers now use to shortlist vendors. This episode covers what a brand entity actually is, why consistency matters far more in AI search than in blue-link search, and the two ways brand entities break, the merge and the split. It walks the eight layers of the audit from locking canonical facts and structured data through off-site profiles, the knowledge graph, separating people from the company, measuring what AI actually says, and building outside sources, including what Search Agency found when it audited its own site.

Read the full article on the Search Agency blog:  ...