Most technical SEO interviews just test memory: you ask what a canonical tag does, you get the textbook line, and you still have no idea whether the person can run a live migration. This episode works through the 20 questions Search Agency uses to hire senior technical SEOs, and the real answers underneath the textbook ones, the case where the rule stops holding, the cheap fix you try first, and what you check before touching anything. It spans crawl budget versus crawl demand, canonicals as hints not directives, robots.txt versus meta robots, fixing "crawled currently not indexed", crawl traps, optimizing for AI Overviews and what LLMs actually read, 301 versus 302, investigating a traffic drop, Core Web Vitals, log file analysis, ecommerce schema, E-E-A-T, duplicate content, pagination, faceted navigation, the biggest mistakes, and what a real  ...