Episodios del podcast
Episode 171: Brand Advocacy: Big Opportunities . . . and Scary Stories
This week on Commerce Code we speak with Surge Berg, Alexis Wiktorski and Jeff Zilberman of BN, an Augeo Company. BN uses AI to help brands enable employees and customers to be effective brand advocates. Their tools make it easy for brand advocates to create social media content, and they make it easy for companies to manage the risks that come along with social media brand advocacy. Today we're talking about: What's new in 2024 The total brand advocacy opportunity - what can grassroots social media do for companies? Brand advocacy horror stories And finally - how companies can get their brand advocacy strategy started.
Episode 170: Web3, Risk and the Future of Digital Commerce
This week on Commerce Code, Dan is coming back from a conference on Web3 at the University of Chicago - he was there to interview Ryne Miller, the former General Counsel of FTX U.S. They had a fascinating conversation and Dan is reflecting on some of his takeaways from the conference overall: Scandals and whether they have anything to do with Web3 or innovation Risk and innovation - and different kinds of risk Global markets and innovation Stay tuned as we creep up and look over the precipice of the volcano at the risks and possibilities of Web3 and cryptocurrencies.
Episode 169: The Art of Customer Engagement
This week on Commerce Code we speak with Avinash Chukka, Vice President of Product at Cardlytics. Avinash spoke at the DCA Summit at Mastercard this November, so we are following up on that session to unpack some of his key points. We'll be talking about art vs. science in digital marketing, tactics to increase cardholder engagement through targeted offers, the marginal benefits of shaping cardholder spend by having better data on preferences, geo-fenced offers and more.
Episode 168: The Resilient Consumer in 2024
This week on Commerce Code we speak with Debby Lee, Senior Director of Partnerships at Cartera, A Rakuten Company. As a division of Rakuten, Cartera is the largest source of Shop & Earn offers in the U.S. and Canada. And as we found out in the interview, Rakuten means “optimism” in Japanese. Indeed it’s an optimistic episode this week as we’re talking about the consumer in 2024 and holiday shopping as we round out 2023. We hit: Changes in consumer behavior - “the great trade-down” to more affordable brands Persistent spending among affluent consumers How this impacts loyalty program planning and execution in the coming year, and finally a look at how Black Friday and Cyber Monday performed and what that may mean for the rest of holiday shopping this year.
Episode 167: Simplifying Card-Linked Offers at the Register
This week on Commerce Code we speak with Jeff Mankoff, Founder & CEO of vPromos. We're talking about current challenges with the CLO ecosystem and business models, as well as process and technology simplification as a potential disruptor in CLO and fintech more broadly.