Rob Arevalo of 17 Projects on launching a video company two months before COVID, marketing with no budget and then with real money, cold calling in New York, government RFPs, toning proposals down for corporate buyers, and why client retention drives growth.

Chapters:

0:00 Intro

1:46 Meet Rob Arevalo and 17 Projects

3:13 From the Air Force to launching during COVID

6:35 Why keep going when the industry stopped

8:13 Corporate clients and the easiest path in

10:31 Client retention beats chasing new clients

12:59 Systems that keep clients happy as you grow

14:38 A two-person core with a deep freelance roster

15:57 A thousand cold emails: marketing with no budget

18:56 The marketing bets that took 17 Projects full time

20:18 How Lapse grew: SEO over paid ads

22:40 Ev ...